100

The story

The constraints holding you back are the forces propelling you forward.

Two brothers from Amsterdam. No investors, no industry connections, no budget — and a speaker technology that caught the attention of the biggest names in audio. Six years later, Sonos acquired Mayht for $100 million in cash.

100 is the story behind that journey: negotiating from nothing, surviving rejection, protecting your ideas, and holding your ground — proof that whatever your starting point is, you really can go from zero to 100.

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